Best SEO Rank Tracking Tools

Every business is unique, and your business objectives and goals will certainly differ from others’. You won’t need to utilize every tool on this list, but you should take some time to determine which tools best suit your needs, based on your business objectives and goals. 

Why Should I Use SEO Tools? 

There are many reasons why using SEO tools can be beneficial to you. SEO tools enable you to generate SEO performance reports at the click of a mouse. This can be particularly useful if you have multiple business websites. 

Rather than spending hour after hour inputting data into Excel spreadsheets yourself and potentially generating erroneous reports, SEO tools allow you to view accurate reports that detail each of your websites’ performance metrics at a glance. Reports may indicate, for example, which keywords may improve your ranking, content that needs to be optimized, and issues that may be hurting your SEO, such as load speed and missing meta descriptions. 

SEO tools do more than just provide keyword recommendations and logistical improvements, however. They provide insight into how you can improve your overall SEO and business strategy. For example, they can help you understand your competitors’ SEO strategy and compare it to your own. They can also help you identify areas of growth for your business by helping you understand topics that your target audience is interested in.

Best SEO Tools

Following are some of the leading SEO tools you should know about to improve your SEO strategy: 

• Ahrefs is one of the most popular SEO tools on the internet. One of its most remarkable features is called Site Audit. Site Audit is considered to be one of the very best SEO analysis tools on the market. The purpose of this tool is to show you which aspects of your business website are underperforming and could use work in order to improve your site’s ranking in search results. Ahrefs also offers other tools including keyword research, rank tracking, competitor research, viral content research, and lots more.

• Google Search Console is another top SEO tool. Google offers this tool for free to anyone with a website. You can use this tool to gain insight into how Google users see your website, and to improve your website’s performance within Google search results. It also allows you to control how your website is represented within Google’s search engine.

• SEMRush offers many useful tools, one of the most attractive being Domain vs. Domain analysis. This tool gives you the ability to compare and contrast your website with the websites of your competitors. They also offer the On-Page SEO Checker tool which permits you to monitor your rankings, and even provides you with recommendations for how you can improve your website’s current performance in search results. 

• SEOQuake is considered by experts to be one of the best free SEO marketing tools out there. SEOQuake is actually a Google Chrome extension that operates as an SEO checker tool. It allows you to analyze your internal and external links, to easily conduct on-page audits, and to compare your website’s performance with your competitors. It also offers tools such as keyword density and a feature that allows you to easily export reports so you can share them with your team. 

• AnswerThePublic is a free SEO tool that can be incredibly useful to any business that is trying to create original content, such as for a blog. This tool helps you find new topics to write about, and to create content around specific keywords that help to improve your search ranking. 

This list is by no means exhaustive, as there are many SEO tools on the market that experts are currently raving about. Some come with a cost, while others are free, though free services may be a bit more limited in what they can accomplish. Using SEO tools can save you a lot of time and stress, and can help drive new leads to your website, where you have the opportunity to turn them into paying customers. 

While accomplishing SEO work on your own is surely possible and available for you, it does take time and effort. If you’d rather trust a professional with experience to take over the SEO for your business, you may get better and quicker results. Schedule a free consultation with EGS Marketing Solutions today to see how your business could benefit from our effective SEO plan.