Why Is It Important to Have 100% Original Content on Your Site?

Creating 100% original content is a vital part of this effort. Crafting original content doesn’t always mean creating new topics. Sometimes, offering your distinct viewpoint on a certain topic can be just as effective. 

Studies have shown that creating original content can be incredibly beneficial to your business or brand. According to studies, 60% of consumers feel more positive about a business or brand when they have read custom content on their site. And 70% of customers would rather learn about a business or brand through original content than through advertisements. 

There are a few major reasons why having 100% original content on your site is imperative:

Authority

Creating original content can help your business or brand establish authority and credibility in your area of expertise. Given that consumers have more access to your brand than ever before through social media, your website, online reviews, and your business’s blog, crafting original content rather than rehashing generic fluff on these outlets is critical. 

Consumers tend to expect more from brands today, and you can use original content to win their trust and, ultimately, their business. Creating high-level original content is one of the most effective ways to showcase your business’s expertise on a certain issue and to establish your brand as a leader within your industry. 

Social Engagement

Creating original content drives social engagement. The more unique and high-level the content you produce is, the more likely it is to be shared across various social media platforms. Content with a unique perspective or a well-researched blog post is more likely to be valued by consumers. 

This type of engagement is vital for your business and brand. There are several ways to get more eyes on your original content. Getting your employees involved in sharing your brand’s original content on social media is a great way to disseminate content and increase your brand’s visibility. Customers are also an important part of social engagement. 

SEO

Crafting a successful SEO strategy for your brand or business hinges on the creation of unique, original content. Brands that produce high-level content and have something new to add to the conversation on certain topics can improve their positioning in search engine results. 

In order to rank in Google searches, your brand needs to build expertise, authority, and trust over time (SEO experts call this “EAT”). You can improve SEO through the creation of compelling content. Original content can also help your brand earn useful backlinks from trusted online publications. Remember, redundant content doesn’t get you seen. 

Creating high-quality original content can go a long way toward making your business more visible in search results, helping you stand out from your competition, and increasing your profits. 

Unique content takes time to create, and not all business owners have the extra time in their busy schedule to spend on content creation. This is where a qualified professional comes in. EGS Marketing Solutions has the time, knowledge, and expertise on creating original quality content for business like yours. Schedule your free consultation today to find out more.